First Response NYFW

To break through the noise of NYFW, First Response teamed up with BDG for an unforgettable night at NYLON Nights, connecting with a style-savvy crowd in a way that was fresh, playful, and culturally on point.

Xolair

A multi-format campaign about food allergies, sparking real, honest conversations among moms.

Qelbree

A campaign shedding light on how ADHD uniquely shows up in women.

Plan B

A 360 campaign combining music and education that sparked conversation around emergency contraception.

Secret

Secret’s goal was to break through with a campaign that felt funny and relatable to Genzennial women.

Colgate

Giving women the confidence they need to live their brightest lives.

KESIMPTA

An educational campaign about relapsing multiple sclerosis, featuring Jamie-Lynn Sigler’s personal story.

Sanofi RSV

Preparing BDG’s audience of parents for RSV season through educational content.

Children’s Allegra

Positioning Children’s Allegra as the primary choice of doctors and parents of allergy sufferers.

Allergan CoolSculpting Elite

A rich, storytelling-led campaign for CoolSculpting Elite.